Tony Piraino Referral Agent Connections Newsletter (February 2024)

Check out all past tips in the archive HERE

This year, I'm committed to staying in touch with agents I've connected with from across the state and country. I won't flood your inbox with local market stats. Instead, I'll share one valuable tip I've learned each month to help your business. Last time, I discussed AI tools. This month, our team started hosting a cost-effective event. Feel free to reach out if you're interested in learning more!

Key Team Ask Us Anything Happy Hour

I was reminded from a Tom Ferry webinar recently that hosting low-key, intimate events is one of the top 5 ways to generate leads. My coach stressed the importance of consistency in these efforts. We aren't trying to hit home runs with each of these events - just trying to hit singles and generate leads.  After enough singles we start to see runs come through.  

Recently we organized a casual happy hour, and it was a success. People appreciated the no-pressure atmosphere of the event where there were casual conversations that built relationships rather than a formal seminar or Q&A session. We're even building non-real estate relationships, like my new gym buddy as a result of some non real estate conversations we had. He's not ready to buy his first home, but he will be soon.  Either way I'm building a relationship with someone I didn't know before as a result of a $100 event and a couple hours spent.  Our next event is at a coffee shop on a workday at 9 am. 

I've included the event SOP link HERE for all the details on this event. In addition to this here are the key events we are planning for 2024: 

2024 Client & Referral Partner Appreciation Events

March: Reading Dr Seuss books in costume in elementary classes and giving each student a book  

March:  Dressing up as the Easter Bunny at a coffee shop and inviting people to come for FREE pics 

April:  Key Team Ask Us Anything Happy Hour

May:  Mother's Day pop up flower bar

June:  Father's Day Dad Joke Competition

July:  Private night at Splash Cove water park

August:  Back to school ice cream truck

September:  Still considering options for Labor Day

October:  Free Fall family mini session photo sessions with a professional photographer

November:  Thanksgiving pie giveaway

December:  Christmas cards & Key Team Ask Us Anything Happy Hour

What are some of your favorite events?

Best of luck to you and your business in February and all of 2024!

Thanks